"I set up my first private practice in 2003 after moving to a new country where there wasn't really a word for what I did in my profession. I started out before there was broadband internet or even social media companies!
Since then I've negotiated both the Financial Crisis of 2008-2012 and the Corona Virus Pandemic, plus have moved countries twice more, and have grown successful psychology practices throughout all these disruptions. That's why sustainability is the heart of everything we do in Inspiring Psychology Practices.
What I learned that I want to share with you, is that typical business and marketing strategies can sometimes leave psychologists in private practice feeling confused and deflated. There are specific values, experiences and client groups that we work with that don't fit easily with commercial business and marketing. That's why we build programmes for psychologists by psychologists."
Wendy Kendall, TPPA and IPP Lead Coach